The team hosted more that 30 in-depth interviews and more than 100 street interviews, that helped them to uncover the biggest pain points for customers when buying a house. After synthesizing the research results into an extensive customer journey, the team entered sprints of ideation. Idea generation was fostered by design thinking tools and inspired utilizing methods moving the boundaries of imagination. These efforts, together with the continuous cycle of fast prototyping (design – test & repeat), resulted in consumer-centered, concrete, and innovative solutions.

“The double diamond approach helped us to think broad, narrow things down and focus on added value within a limited timeframe. Validating the findings and concepts with (potential) customers really made the difference. The first ideas were often interpreted in various ways, using prototypes made things really come to live and more easy to validate.”