ONLINE MODULE

PROTOTYPING AND VALIDATION

You and your team created the perfect solution. But how do you convince your organisation ánd your customers that this is the best solution that is worth investing in? Rapid prototyping for communication combined with storytelling is a very powerful method to make your ideas come alive and engage your audience.

START DATE

September 10th, 2020

FORMAT

3 online sessions and self-paced online learning

INVESTMENT

€ 1.195

CERTIFICATE

UMIO | Maastricht University

LEARNING OBJECTIVES

Our brains are visual ánd wired for stories and resonate to them which ensures that stories can build strong interpersonal connections and create a vast understanding and also empathy. In a business setting, they are essential tools to foster engagement of important stakeholders, your project team members or employees. If used adequately, prototypes and stories can help drive action and make people more intrinsically motivated.

In this three week online training you will learn:

TO COMMUNICATE MORE EFFECTIVELY
How visualisation, prototyping and storytelling can help you in many occasions to communicate more effectively and efficiently.

CREATE A POWERFUL PITCH
How to use prototypes and stories to make the most powerful pitches.

ENGAGE YOUR AUDIENCE
How to engage, convince and activate your audience (your organisation and your customers) for your solution.

OUR APPROACH

You will log in into our weekly online training sessions via zoom where you will meet up with the innovation trainer and the other participants in this module. Our believe is that you learn best by doing! Therefore our online sessions will not just be regular online training sessions but action-based workshop sessions where you apply the theory to practice immediately.

In a small team you will work on your own case. You will be actively coached by the innovation trainer and will learn from the experience of other participants in the course. In addition you will get access to our online learning environment where you will find video lectures specifically recorded for this module, reading materials and assignments.

SESSION 1 | 3 HOURS | TBD

VISUALISATION AND PROTOTYPING

  • Making your idea understandable and concrete for any audience, by visualisation and prototyping for communication

SESSION 2 | 3 HOURS | TBD

STORYTELLING

  • Building stories to communicate your solutions more effectively.

SESSION 3 | 3 HOURS | TBD

STAKEHOLDER ENGAGEMENT

  • Gaining empathy and engagement for your solutions from your stakeholders by creating powerful pitches.

SELF-PACED ONLINE LEARNING (4 hours per week)

In our online learning platform you get access to the course material. Here you will have access to several videos, specifically recorded for the module. These videos you will need to watch before the start of each session. In addition you will get access to reading material specifically selected for the module and you will get assignments to perform before the start of the online sessions.

Interested to learn more?
Leave your details!

FOR WHOM IS THIS TRAINING INTENDED

You are by nature a person that wants to move forward, challenge the status quo, and constantly improve yourself and your business. You feel the urge to innovate, intrinsically, however you find yourself struggling because you:

  • Don’t know how?
  • Are held back by your organization’s processes or culture?

 

Your work profile demands you to:

  • Optimize the customer experience
  • Develop new products or services or serve new markets
  • Improve your team or department’s service level
  • And you are looking for ways to improve your personal skills to do this in a more effective and efficient way.

 

You want to upgrade your innovation design skills and want to be up to date with the newest methods and tools.

GET IN TOUCH

Would you like to find out if this online course fits your personal learning needs? Or do you have specific questions about the upcoming edition?

Don’t hesitate to reach out. I’m happy to offer you further information and advise!

DARIA DOETS

Programme Coordinator

T  +31 6 483 83 285
E  d.doets@maastrichtuniversity.nl

Interested to learn more?
Leave your details!