This module is part of the full training track: Grow Your Innovation Capacity. This track focuses on developing your innovation mindset, training you to be able to run a full innovation process from business challenge to customer-centric solution, equipping you with the right tools to support you. For more information about the full track click here.
ONLINE MODULE
VISUALISATION AND STORYTELLING
You and your team created the perfect solution. But how do you convince your organisation ánd your customers that this is the best solution that is worth investing in? Rapid prototyping for communication combined with storytelling is a very powerful method to make your ideas come alive and engage your audience.
START DATE
On request
FORMAT
3 online sessions and self-paced online learning
INVESTMENT
On request
CERTIFICATE
UMIO | Maastricht University
LEARNING OBJECTIVES
Our brains are visual ánd wired for stories and resonate to them which ensures that stories can build strong interpersonal connections and create a vast understanding and also empathy. In a business setting, they are essential tools to foster engagement of important stakeholders, your project team members or employees. If used adequately, prototypes and stories can help drive action and make people more intrinsically motivated.
In this three week online training you will learn:
TO COMMUNICATE MORE EFFECTIVELY
How visualisation, prototyping and storytelling can help you in many occasions to communicate more effectively and efficiently.
CREATE A POWERFUL PITCH
How to use prototypes and stories to make the most powerful pitches.
ENGAGE YOUR AUDIENCE
How to engage, convince and activate your audience (your organisation and your customers) for your solution.
OUR APPROACH
You will log in into our weekly online training sessions via zoom where you will meet up with the innovation trainer and the other participants in this module. Our believe is that you learn best by doing! Therefore our online sessions will not just be regular online training sessions but action-based workshop sessions where you apply the theory to practice immediately.
With your team you will work on your own case. You will be actively coached by the innovation trainer. In addition you will get access to our online learning environment where you will find video lectures specifically recorded for this module, reading materials and assignments.
SESSION 1 | 3 HOURS
VISUALISATION AND PROTOTYPING
- Making your idea understandable and concrete for any audience, by visualisation and prototyping for communication
SESSION 2 | 3 HOURS
STORYTELLING
- Building stories to communicate your solutions more effectively.
SESSION 3 | 3 HOURS
STAKEHOLDER ENGAGEMENT
- Gaining empathy and engagement for your solutions from your stakeholders by creating powerful pitches.
SELF-PACED ONLINE LEARNING (4 hours per week)
In our online learning platform you get access to the course material. Here you will have access to several videos, specifically recorded for the module. These videos you will need to watch before the start of each session. In addition you will get access to reading material specifically selected for the module and you will get assignments to perform before the start of the online sessions.
FOR WHOM IS THIS TRAINING INTENDED
You are by nature a person that wants to move forward, challenge the status quo, and constantly improve yourself and your business. You feel the urge to innovate, intrinsically, however you find yourself struggling because you:
- Don’t know how?
- Are held back by your organization’s processes or culture?
Your work profile demands you to:
- Optimize the customer experience
- Develop new products or services or serve new markets
- Improve your team or department’s service level
- And you are looking for ways to improve your personal skills to do this in a more effective and efficient way.
You want to upgrade your innovation design skills and want to be up to date with the newest methods and tools.
GET IN TOUCH
Would you like to find out if this course fits your personal learning needs? Or do you have specific questions ?
Don’t hesitate to reach out. I’m happy to offer you further information and advice!
DOMINIQUE MEYERS
Project Manager, Coach and Trainer
T +31 6 483 56 255
E d.meyers@maastrichtuniversity.nl