In order to make adequate strategic or operational customer centric decisions you should have a both a broad as well as a deep understanding of your customer. Without one of the two there is room for assumptions and we all know that the majority of assumptions are wrong. With our Customer Research sprint we will provide you with the necessary customer insights to discover where your potential for user-centric innovation lies. Our customer research methods are focused on generating truly empathic and deep customer understanding, uncovering (latent) needs of customers and common frustrations. We are going further than the well-known questionnaires that offer superficial insights. Our Customer Research sprints include in-depth qualitative research (if needed, backed by statistically validated quantitative research). Our business students, fully trained in research methods, and guided by the Service Science Factory will execute your market research for you in 4 to 8 weeks.

Examples

There is not one way to Rome and our own creativity is limited to what we know and what we can combine. Sometimes we need a fresh unbiased perspective to spice things up a bit. Or maybe 100+ unbiased fresh perspectives. We offer various creativity and ideation formations to generate a ton of new fresh ideas that help you broaden your perspective and choose the ideas that make sense.

Examples

SABINE JANSSEN

Head of Service Science Factory

T +31 6 28 29 02 74

E s.janssen@maastrichtuniversity.nl